Proper Positioning Improves Your Probability of Success
Proper positioning is a necessary strategic investment. Use these proven practices to provide a higher return on your investments & prevent market failures.
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Stuck with a “Percentage of Sales” Marketing Budget? What You Can Do
There is ONE simple rule for determining a Marketing budget. It should be based on how each Marketing objective impacts and contributes to business outcomes
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Assessments and Benchmarks for Lasting Excellence
Ready to close performance gaps? Use assessments & benchmarks to collect information needed to identify gaps and pinpoint ways to improve performance.
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Activate Marketing Ops for Better Excellence & Agility
Achieving agility requires activation. Marketing Ops team builds the infrastructure and activates the processes, systems, and tools to achieve agility.
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Keep Your Focus On The Customer To Become An Analytical Competitor
Improving Marketing effectiveness takes analytical prowess. When it comes to data and analytics BIC Marketing organizations excel at six essential skills.
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How to Use Metrics Chains to Improve Marketing Accountability
With improved Marketing accountability, Marketing organizations are able to measure and report the real contribution of their programs to the business.
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How To Turn The Tables For Better Marketing Alignment
Marketing alignment connects your investments to what matters to your leadership team. Alignment is critical to being able to communicate and measure Marketing’s value.
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How to Capitalize On Your Customer Journey Maps
Customer journey maps are an essential part of capturing and improving customer and market opportunities. Boost your customer journey with the “Mighty Four”
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