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data, analytics, insights, ecosystem, customer value

Be Fanatical About Customer Service Quality (And Why It Matters)

It is important to master the basics of customer service. Reliability, responsiveness & empathy will keep and grow the value of your customers.

bod, csuite, performance management framework, growth strategy, future planning

How to Tell if Your Marketing is Optimized for Performance

Performance management uses measures & standards to achieve results. Here are two elements needed to succeed at performance-based Marketing management.

NLP, AI, ML, adaptive metrics, KPIs, decision making, performance management

Is Your Marketing Dashboard Out to Get You?

Most Marketing organizations are producing & presenting some type of dashboard to their leadership team. Is your Marketing Dashboard working in your favor?

Marketing action takes relentless effort - focus on productivity over activity.

The Bottom Line: Action is at the Heart of Marketing’s Productivity

Marketing productivity requires an action-oriented blueprint, not simply a list of activities. Examine the differences between action and activity.

Tuning Up Your Metrics and Measures: What They Are and Why They Matter

Business decision makers need Marketing metrics, measures, and KPIs. This article teases out the differences and explains their importance.

finance, cfo, marketing, cmo, chief marketing officers, marketing management, marketing measurement, marketing KPIs, KPIs, performance management, performance measurement, accountability, personas, random acts

How to Fulfill Marketing’s Fundamental Mission of Value Creation

It is the CMO’s job to guide and transform Marketing into a Center of Excellence to facilitate value creation. This is Marketing’s fundamental mission.

Make Customers the center of Your Strategy

How to Make Your Customer Strategy More than a Buzzword

Use Marketing Ops to help execute your customer strategy. Four areas your Marketing organization needs to improve to be more customer-centric.

Metrics and KPIs need to account for Marketing's value

Are You Rich in Activity Metrics But Poor in Proving Value?

CMOs and CGOs can improve how to measure the value of Marketing to the business by focusing on outcome not activity metrics. 5 things you need to know to prove value.

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Be Fanatical About Customer Service Quality (And Why It Matters)

How to Tell if Your Marketing is Optimized for Performance

Is Your Marketing Dashboard Out to Get You?

The Bottom Line: Action is at the Heart of Marketing’s Productivity

Tuning Up Your Metrics and Measures: What They Are and Why They Matter

How to Fulfill Marketing’s Fundamental Mission of Value Creation

How to Make Your Customer Strategy More than a Buzzword

Are You Rich in Activity Metrics But Poor in Proving Value?

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