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Marketing Performance Benchmarking Studies

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How You Play a Role in the Making of the MPM Discipline

A discipline reflects a particular object of research that produces a body of accumulated knowledge. This body of knowledge gives rise to theories and concepts that become subjects taught at academic institutions and have professional associations connected to it. As Marketers and proponents of Marketing you are part of a rich discipline. It is believed […]

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How to Take Your Marketing Measurement Up a Notch

The journey to being a performance-driven organization begins with Marketing performance measurement and management. Avoid stalling out with these 6 tips.

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Making Marketing More Relevant to the Business: 2013 Marketing Performance Management Survey Executive Summary

Posted by on Friday, June 14th, 2013 in Marketing Performance Benchmarking Studies

This year’s survey was conducted in April in partnership with ITSMA and Forrester. Over four hundred business and marketing professionals from over 200 companies completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were confidential but you indicated that you would […]

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Marketing Performance Management Benchmarking Study – 2013 Findings

It was a treat to work with ITSMA and Forrester on this year’s annual Marketing Performance Management (MPM) Survey. We all thank those of you who took the time to complete the survey. Data from over 400 completed surveys helps us all to understand how well organizations are measuring, managing, and reporting on marketing performance. […]

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Marketing Performance Measurement Benchmark Study: 2013 Study Findings

Now in its 12th year, the Marketing Performance Benchmark study numbers are in.  The survey says..to find out the results of the 2013 MPM Survey Findings, tune into the live webcast on June 4th: Web Briefing: Measuring and Communicating Marketing Performance. This program is worthwhile for anyone wanting to join the ranks of what best-in-class Marketing organizations do […]

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Marketing Performance Management Survey Executive Summary – The Path to Better Marketing Results – 2012

Posted by on Tuesday, September 18th, 2012 in Marketing Performance Benchmarking Studies

Thank you for participating in the 2012 annual Marketing Performance Management (MPM) survey.  This year’s survey was conducted in August in partnership with ITSMA. Over four hundred business and marketing professionals completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were […]

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Marketing Performance Management Survey – 2012 Highlights

Posted by on Tuesday, September 18th, 2012 in Marketing Performance Benchmarking Studies

The Path to Better Marketing Results – Download the  2012 Marketing Performance Management Survey Abbreviated Summary Marketing is under pressure to deliver results and drive business outcomes. But how are they doing? Research shows that measuring marketing’s performance is an area of major frustration for the C-Suite a significant challenge for most marketers.  In fact, […]

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A Roadmap to Marketing Performance Excellence – 2011 Marketing Performance Management Study Final Report

Posted by on Tuesday, August 2nd, 2011 in Marketing Performance Benchmarking Studies

The 2011 MPM Final Report is Ready For Downloading Price: $293.50 Roadmap To Excellence:  Assessing Marketing’s Performance in 2011 – Where Do We Go From Here? Click here to order your copy today from the VisionEdge Marketing e-Store VisionEdge Marketing (VEM) has been  conducting an Marketing Performance Management and Measurement Study for 10 years.  The […]

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Marketing Performance Management Executive Summary

Posted by on Sunday, May 1st, 2011 in Marketing Performance Benchmarking Studies

Click Here to Download, “A Roadmap to Performance Excellence.”

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A Roadmap to Marketing Performance Excellence – 2011 MPM Executive Summary

Posted by on Sunday, May 1st, 2011 in Marketing Performance Benchmarking Studies

Roadmap to Marketing Performance Excellence Marketing Performance Measurement and Management (MPM) ensures that marketing organizations align their activities to business outcomes, can measure the progress of their activities towards those outcomes, improve their performance, and can communicate their impact to the business. MPM is the foundation for creating a performance-driven marketing organization. 10th Annual Marketing […]

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