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Marketing Performance Benchmarking Studies

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How You Play a Role in the Making of the MPM Discipline

A discipline reflects a particular object of research that produces a body of accumulated knowledge. This body of knowledge gives rise to theories and concepts that become subjects taught at academic institutions and have professional associations connected to it. As Marketers and proponents of Marketing you are part of a rich discipline. It is believed […]

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The Accelance® Blueprint for Alignment and Accountability

Posted by on Wednesday, January 8th, 2014 in Marketing Performance Benchmarking Studies, Uncategorized

Achieve Marketing Alignment and Accountability with the Accelance® Blueprint and Outcome-Based Mapping Application It may be hard to believe, but it’s true, many companies are still not using customer or Marketing metrics to help form critical strategic decisions. Study after study claims that while many marketers are making progress when it comes to basic Marketing […]

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How to Take Your Marketing Measurement Up a Notch

Begin Your Performance Measurement Journey The journey to becoming a performance-driven Marketing organization begins with embracing performance measurement and management. Marketing performance measurement and management (MPM) is about how you approach transforming your Marketing into a more effective and efficient organization. When you decide that your Marketing activities, strategies, tactics, and metrics must first align […]

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Making Marketing More Relevant to the Business: 2013 Marketing Performance Management Survey Executive Summary

Posted by on Friday, June 14th, 2013 in Marketing Performance Benchmarking Studies

This year’s survey was conducted in April in partnership with ITSMA and Forrester. Over four hundred business and marketing professionals from over 200 companies completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were confidential but you indicated that you would […]

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Marketing Performance Management Benchmarking Study – 2013 Findings

It was a treat to work with ITSMA and Forrester on this year’s annual Marketing Performance Management (MPM) Survey. We all thank those of you who took the time to complete the survey. Data from over 400 completed surveys helps us all to understand how well organizations are measuring, managing, and reporting on marketing performance. […]

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Marketing Performance Measurement Benchmark Study: 2013 Study Findings

Now in its 12th year, the Marketing Performance Benchmark study numbers are in.  The survey says..to find out the results of the 2013 MPM Survey Findings, tune into the live webcast on June 4th: Web Briefing: Measuring and Communicating Marketing Performance. This program is worthwhile for anyone wanting to join the ranks of what best-in-class Marketing organizations do […]

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Marketing Performance Management Survey Executive Summary – The Path to Better Marketing Results – 2012

Posted by on Tuesday, September 18th, 2012 in Marketing Performance Benchmarking Studies

Thank you for participating in the 2012 annual Marketing Performance Management (MPM) survey.  This year’s survey was conducted in August in partnership with ITSMA. Over four hundred business and marketing professionals completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were […]

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Marketing Performance Management Survey – 2012 Highlights

Posted by on Tuesday, September 18th, 2012 in Marketing Performance Benchmarking Studies

The Path to Better Marketing Results – Download the  2012 Marketing Performance Management Survey Abbreviated Summary Marketing is under pressure to deliver results and drive business outcomes. But how are they doing? Research shows that measuring marketing’s performance is an area of major frustration for the C-Suite a significant challenge for most marketers.  In fact, […]

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A Roadmap to Marketing Performance Excellence – 2011 Marketing Performance Management Study Final Report

Posted by on Tuesday, August 2nd, 2011 in Marketing Performance Benchmarking Studies

The 2011 MPM Final Report is Ready For Downloading Price: $293.50 Roadmap To Excellence:  Assessing Marketing’s Performance in 2011 – Where Do We Go From Here? Click here to order your copy today from the VisionEdge Marketing e-Store VisionEdge Marketing (VEM) has been  conducting an Marketing Performance Management and Measurement Study for 10 years.  The […]

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Marketing Performance Management Executive Summary

Posted by on Sunday, May 1st, 2011 in Marketing Performance Benchmarking Studies

Click Here to Download, “A Roadmap to Performance Excellence.”

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