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Making the Most Out of Your Investments in Marketing Technology

Many marketers struggle with making the most out of Martech. Be sure you can do the following 3 things well before you try to automate the process.

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The Bottom Line: Action is at the Heart of Marketing’s Productivity

Marketing productivity requires an action-oriented blueprint, not simply a list of activities. Examine the differences between action and activity.

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Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

Business decision makers need Marketing metrics, measures, and KPIs. This article teases out the differences and explains their importance.

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How to Fulfill Marketing’s Fundamental Mission of Value Creation

It is the CMO’s job to guide and transform Marketing into a Center of Excellence to facilitate value creation. This is Marketing’s fundamental mission.

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How to Make Your Customer Strategy More than a Buzzword

Use Marketing Ops to help execute your customer strategy. Four areas your Marketing organization needs to improve to be more customer-centric.

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Are You Rich in Activity Metrics But Poor in Proving Value?

Marketers making headway on measuring their value to the business focus on outcome not actvitity metrics. 5 things you need to know to prove value.

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Centers of Excellence: How to Drive Your Marketing Performance Past the Norm

Marketing Centers of Excellence (CoE) drive repeatable, predictable, and scalable performance. Start with these 3 questions.

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Who Cares About ROI? What You Really Want to Know is How Effective You Are

It turns out that measuring marketing effectiveness is more important than ROI to the C-Suite. Take these first 5 steps towards measuring effectiveness.

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How to Apply the Margin of Victory to Measuring Marketing

Marketing metrics help us understand how well we are performing. Margin of Victory serves as a valuable metric to assess our competitiveness.

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How You Play a Role in the Making of the MPM Discipline

A discipline reflects a particular object of research that produces a body of accumulated knowledge. This body of knowledge gives rise to theories and concepts that become subjects taught at academic institutions and have professional associations connected to it. As Marketers and proponents of Marketing you are part of a rich discipline. It is believed […]

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