Thank you for attending the VisionEdge Marketing session at Sales and Marketing Executives conference.We hope you found the presentation, “Customer-Centric Pipeline Engineering ” valuable. Creating a pipeline is a step-by-step process. Follow these steps and you will be well on your way with a customer-centric pipeline. This presentation covered the following topics:

• Identify Behavioral Commitments Associated with the Customer Buying Process
• Map the Customer Buying Process
• Align the marketing and sales process with the Customer Buying Process
  

Download a .pdf of “Customer-Centric Pipeline Engineering” presentation.

Since your showed interest in our Customer-Centric Pipeline Engineering presentation, why not check out “Using the Customer Buying Process to Align Sales and Marketing & Create 3 Key Sales Enablement Tools” workbook?

This workbook targets:

• how to increase alignment between marketing and sales
• how to improve overall effectiveness and performance
• how to leverage the customer buying process and how to use this process to facilitate alignment between marketing and sales and three customer-centric tools to support sales enablement: personas, use cases and playbook

Visit the VisionEdge Marketing store and purchase your copy of “Using the Customer Buying Process to Align Sales and Marketing & Create 3 Key Sales Enablement Tools” for $89.95.

Want even more information on Marketing Sales and Alignment? Gone Fishin’ guides you through the process of finding, hooking, keeping, and growing profitable customers by explaining how to define, understand, and cultivate this core relationship. Gone Fishin’ lays the foundation for marketing and sales alignment.

Visit the VisionEdge Marketing store and purchase your copy of ìGone Fishin'” for $19.95.

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