Here’s what some Gone Fishin’ readers had to say about the book:

“Gone Fishin’ was fast reading and to the point. It will serve me well as a guideline for putting together my next marketing plan.”
Tom Evans
Senior Market Development Manager
Pavilion Technologies

“Gone’ Fishin is both delightful and impactful. Laura spices a marketing best practices book with humor and strong parallels between marketing and fishing. Both revolve around attracting, catching and retaining. Even though the book is entertaining, its’ approach to strategic marketing is hard-hitting and on the mark.”
Mary Inglis
Director of Marketing
Vincera Software

“Congratulations on Gone Fishin’! Your book is full of useful information about attracting and keeping the right kind of customers. The text is concise and clearly presented. Most of all, Gone Fishin’ is very readable. I felt like I bought myself a present when I purchased your book. Thanks and Good Luck!”
Doug Hall
Business Consultant

“I recently read Gone Fishin’ and found it to be a well-written, concise guide covering key elements in the marketing process. It covers the strategic framework necessary for success and also includes overlooked fundamentals and useful tactical tips. I appreciated the focus on the customer and the emphasis on metrics and also enjoyed the fun fishing metaphors.”
Roy E. Springer
Edward Jones

“Gone Fishin’ focuses on results-based marketing, guiding the reader to strategies for success throughout the entire marketing cycle. It’s refreshing to see the emphasis on two aspects in particular that so often are neglected: customer retention and metrics.”
Alison Raffalovich
Assistant Vice President of Corporate Communications
TriActive, Inc.

“Customer acquisition, Loyalty, and Retention are keys to long lasting profitable relationships with customers. In her book Gone Fishin, Laura Patterson addresses all of these dimensions to present a clear roadmap to success. This tackle box of information will provide you the right bait to catch and keep more customers.”
Paul Gilbert
Director of Customer Advocacy
Vignette Corporation

“Let me say that the book was easy to read. It serves well as both an anytime, quick-reference as well as a good overall guide for a variety of audiences. For me, it recharged a love of branding and strategic marketing. The analogies to fishing were very simple and good … an enjoyable read.”
Rich Cardenas
Sales & Marketing Director
Onramp Access, Inc

Laura has delivered another stalwart resource for marketing executives with “Gone Fishing for Marketing and Sales Alignment”.   All too frequently books targeted to the business executive remind me of fertilizer or laundry soap, 85% is inert ingredient and the meaningful content needs to be gleaned out by the reader.  Laura on the other hand writes her books just like she consults, with crispness and fortitude, enabling me to reflect on it’s application for my environment rather than searching for the nugget.

I was able to use “Gone Fishing for Marketing and Sales Alignment as a framework for a world-wide kick-off product launch planning session with outstanding results.  Utilizing this framework our team’s asked themselves the right questions, focusing on the strategies and action plans that would move the needle and were measurable to top line growth.

I am ready for the next one.

-Walter Petticrew

Freescale, MAD & Enablement Team

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