Your Complimentary Copy of a the Aligning Marketing and Finance Presentation

These copyrighted presentations are provided to audiences for up to 10 days following the event.

Aligning Marketing Measurement & Finance
A webinar conducted by VisionEdge Marketing & Coremetrics on May 9, 2006

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Measure What Matters
Looking to connect your metrics with business outcomes? Purchase “Measure What Matters, Reconnecting Marketing With Business Goals.”

“Measure What Matters is a little gem of a marketing book that should have a place on every CEO’s and marketing professional’s bookshelf. The book is full of useful tips and practical instructions for measuring the truly important metrics that enable marketing to impact a company’s most critical goals. Useful to beginners as well as the veteran marketing practitioners, this is a book that should be required reading BEFORE the writing or formulating any marketing plan or budget and should be re-read annually to keep focused. The author has taken great pains to keep the book short for efficient reading for busy executives. Measure What Matters ranks in my top 10 marketing books.”

David Johansen
Senior Vice President of Marketing & Sales
SciComp Inc.
http://www.scicomp.com/

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