No matter the business environment, the Marketing budget is always under scrutiny.  It’s essential to be able to measure the value of every Marketing investment.   This was the focus of  the VisionEdge Marketing  session “Making Every Investment Count – The Measure of Marketing” – presented at the Cisco Partner Velocity.

How you measure Marketing is a vital part of of protecting and growing your Marketing budget.  To keep your marketing budget from ending up on the chopping block, check out the key points from the presentation:

• Why measuring marketing is important is today’s business climate
• What marketing needs to measure
• Best practices for creating a performance-driven marketing organization
• A metrics framework
• Creating a marketing dashboard

Click here to download the presentation 

If we piqued your interest, check out our book, Marketing Metrics in Action: Creating a Performance Driven Marketing Organization, published by Racom Communications ($24.95). The book focuses on how to master the most important marketing and business challenges of recent years:

• how to identify the particular marketing metrics crucial to one’s particular organization
•  how to get the entire organization on board to make marketing more effective, efficient and to measure its value.

Marketing Metrics in Action helps marketing organizations leverage analytics and metrics to transform themselves into performance-driven organizations that remain relevant to the leadership team.

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