What makes a good Marketing dashboard? First and foremost your Marketing dashboard connects the work of Marketing to the growth engines for the business. Marketing dashboards that contain metrics chains show the relationship between what constitutes success for your business and the contribution Marketing is making toward that success.

When you think in these terms, the result will be a much more effective Marketing dashboard; one that that will help you drive improvements and prove the value of your marketing investments.

This was the focus of the interactive  VisionEdge Marketing session, “Connecting Marketing to Business Results: Is Your Dashboard Good, Bad, or Ugly,”  presented at the 2013 OMS Conference.

The presentation focused on providing practical ideas that could be put into play quickly to either create or enhance the Marketirng dashboard.

The  presentation covered the following topics:

• The Three Truths of the Current Marketing Industry
• The 6 A’s of Creating a Performance Management Plan
• Five Signs of a Good Dashboard
• The Ingredients and Building Blocks of a Good Dashboard
• The Concepts of a Data Chain
• The Three Tier Marketing Dashboard
• The Making of a Dashboard
• How to Make Your Dashboard Actionable
• How to Make Your Dashboard Actionable

Use this link to access a .pdf of the presentation   “Connecting Marketing to Business Results: Is Your Dashboard Good, Bad, or Ugly”

Curious how well your dashboard stacks up?  Contact us for a dashboard review. If you prefer a more hands-on approach, Contact Us to explore various approaches we have used to help numerous organizations develop their own metrics-based customer-centric marketing plan and dashboard.  

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