Marketing Effectiveness is Key Topic for 80/20 Strategy Metrics Panel
How do you improve Marketing effectiveness. This is a key question address by many organizations. Join Laura Patterson as she and Ian Oxman, CMO of Chief Outsider engage in a conversation on how to make marketing effectiveness headway and the value of marketing metrics to the process. Nick Vaidya, Managing Partner for The 80/20 Strategy Group moderates the discussion. Laura shares some best practices and offers tips any organization can use to accelerate their marketing effectiveness and performance measurement journey.
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