There’s more to Marketing Operations than martech.  Marketing operations serves as a vital function within Marketing.  Among the key roles of Marketing Operations is being able to measure Marketing’s contribution to the business and enabling the organization to optimally perform and excel. If you are looking to improve your company’s marketing operations, improving how you measure marketing should be at the top of your list.  In this video, produced at Cisco Velocity, listen in as we explored what’s important to measure and how to measure them better.



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