Marketing Operations serves a vital role in enabling Marketing’s effectiveness. One of the key responsibilities of Marketing operations is performance management. Performance management requires an actionable dashboard.
This was the focus of the VisionEdge Marketing session at the 2010 Aprimo Marketing Summit. “The Role of Marketing Ops in the Creating Marketing Dashboards” session covered the following topics:
1. The State of Marketing Performance Management (MPM)
2. The Role of Marketing Operations in MPM
3. Marketing Ops MPM Roadmap and Tools
4. Dashboards – Marketing’s the ultimate performance management tool
Download a .pdf of “The Value of a Marketing Dashboard” presentation.
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