Are you merely a run of the mill marketer? Don’t settle for that! The 2011 Marketing Performance Measurement and Management Benchmark study provides you with a Road Map to Marketing Performance Excellence. VisionEdge Marketing presented the highlights of the study at the CADM 2011/2012 56th Annual Meeting in Chicago. Escape being a run-of-the-mill marketer. Learn how to join the ranks of the Best-in-Class.
Your Road Map to Marketing Performance Excellence: CADM
Connect Your Marketing to Business Results
Start NowImprove the Value of Marketing
- Analytics and Models Make Your Data Payoff
- Formulate Positioning and Messaging that Resonates with Your Customers
- Ramp Marketing Effectiveness and Performance with Skills, Processes, and Technology
- Augment Strategy and Planning with Data and Insights
- Bolster Content, Segmentation and Enablement with Personas and Playbooks
Prove the Value of Marketing
- Amplify Your Marketing Performance Measurement
- Upgrade Your Performance Measurement
- Align Your Marketing to Business Results and Architect Customer-Centric Outcome Based Measurable Marketing Plans
- Employ Meaningful and Powerful Metrics & Key Performance Indicators
- Enumerate Marketing Accountability & ROI
- Fine Tune Your Marketing Accountability: Serve Up an Actionable Marketing Dashboard
- Benchmark and Audit Your Performance Management Prowess
