Description
The Marketing Performance Management and Measurement Workshop (MPM) is an interactive working session that uses a proprietary mapping methodology to help organizations.

1. Establish a baseline for marketing accountability and marketing metrics

2. Align marketing with the business outcomes

3. Develop initial set of metrics that link marketing to business outcomes

4. Create a back of the envelope representation of the marketing dashboard

Outcomes
As a result of the MPM Workshop, you will have

• Quantifiable, measurable marketing objectives that directly relate to how marketing is moving the needle
• An initial set of marketing metrics and KPIs (key performance indicators) and associated metrics chains
• A framework for an actionable marketing dashboard

Deliverables
A Word document is generated containing notes from the lab along with the initial map and dashboard blueprint.

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