Marketing ROI remains a hot topic. As experts in Marketing ROI, effectiveness, and performance measurement and management, VisionEdge Marketing’s president is often asked to participate in interviews.  Catch Michael Moon’s interview with Laura Patterson on performance metrics: how predictive models and key performance indicators (metrics embedded with performance targets, projected values, share of wallet, etc) can enable an enterprise to calculate the ROI of their marketing efforts.

Comments are closed.

Subscribe

“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

ROI

Best-In-Class organizations excel at creating Marketing plans that deliver ROI.

 

Download this FREE guide to find out how they do it.