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Cooking Up the Best Marketing Performance: 2017 MPM Benchmark Study

Description

This joint study conducted by VisionEdge Marketing, Hive9, and Valid USA gathered over 400 qualified participants, spanning a diverse range of companies across both business-to-business and business-to-consumer marketing. The research findings revealed that only 23% of Marketing organizations earn high marks from the C-Suite for being able to improve business results and prove Marketing’s value. Learn the 5 active ingredients these Marketers use to prove their value, contribution and impact to the business.

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How to Make Progress on Your Marketing Excellence Journey: 2016 MPM Study Report

This comprehensive report (130 pages) captures the results from the 2016 Annual Marketing Performance Management (MPM) Benchmarking study. This is the 15th year of the study. These studies strive to understand how marketing organizations can accomplish superior performance measurement, management and function as Centers of Excellence.

Description

2016 Marketing Performance Management Benchmarking Study

The 15th Annual MPM Benchmarking Study was conducted by Demand Metric and VisionEdge Marketing. The ongoing study “How to Make Progress on Your Marketing Excellence Journey” strivesto understand how marketing organizations can accomplish superior performance measurement, management and function as Centers of Excellence. This year‘s MPM study reveals that progress over the past year was both real and illusory.

The study reinforces that a marketer’s MPM capabilities will atrophy if they’re not in constant use. We discovered that standing still results in drifting backward, because the ground on which marketing organizations stand is constantly moving.  We hope the results from this year’s study inspires you to find your second wind and press forward with MPM initiatives.

Read the study to learn:

  • How the best marketers leverage operations and what three key approaches they employ for marketing measurement and data management.
  • The three capabilities that are indicators of an organization’s level of MPM maturity and are vital for assuring that Marketing’s metrics development process is sound.
  • Three key attributes of the most successful marketers that boost Marketing’s perception of credibility.

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A Diagnosis and Prescription for Marketing Performance Management: 2015 MPM Study Report

Description

The “secrets” to a quality life aren’t really secret: eat well, stay active, don’t smoke (or quit if you already do) and sustain a healthy lifestyle. This fitness and health metaphor applies to marketing as much as it applies to life. In “A Diagnosis and Prescription for Marketing Performance Management” our goal is to reveal how marketing organizations can achieve best-in-class performance measurement and management, become recognized as a Center of Excellence and experience the benefits that come with that. With this report, you will now be able to answer this question most often asked by the C-Suite, so what have you done for us lately? Request a quote for this 101-page report to begin working towards a healthier and more active marketing lifestyle.

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The Link Between Marketing Performance Management and Value Creation: 2014 MPM Study Report

Description

In April 2014, VEM and ITSMA conducted the 13th Annual Marketing Performance Management Study to evaluate Marketing’s ability to measure its value, impact, and contribution to the business.  While the pressure on marketers to impact business value has consistently increased over the past few years, only 1/4 of marketers that participated in the Study said they are able to measure and report on their contribution to the business. What separates these “A” marketers apart from the rest? These Best-in-Class marketers have aligned marketing activities to business results, making marketing more relevant to the C-Suite.

For detailed information on the Study’s findings and what sets the ‘A’ marketers apart from the middle-of-the-pack and laggards, request a quote for the 2014 Annual MPM Study Report.

For more resources on Marketing Assessment & Acceleration visit our Learning Center!

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Making Marketing Relevant to the Business: 2013 MPM Survey Full Report

Request a quote for the 2013 MPM Survey full report to learn more about how marketing can use data to not just prove the value of marketing metrics, but to improve its relevance to the business.

Description

In April 2013, ITSMA, Forrester and VisionEdge Marketing conducted a Marketing Performance Management Survey with over 400 marketers to assess marketing’s performance with regards to how they use data, metrics, and analytics. The findings corroborate much of what many marketers are experiencing:

  1. Just 40% of marketers today believe that measuring marketing’s value and contribution to the business is very important or critical.
  2. Only a handful of senior executives are relying on marketing data to make decisions
  3. The C-suite can’t relate marketing activity-based metrics to business outcomes
  4. The “A” marketers are ahead because they know what their key stakeholders care about
  5. These “A” marketers are actually moving two of the most important business outcome needles: Market Share and Customer Satisfaction/Loyalty

Download the 2013 MPM Survey full report to learn more about how marketing can use data to not just prove the value of marketing metrics, but to improve its relevance to the business.

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The Path to Better Marketing Results: 2012 MPM Survey Report

Request a quote for the 2012 MPM Survey full report to learn more about how marketing can use data to not just prove the value of marketing metrics, but to improve its impact on the business.

Description

Marketing is under pressure to deliver results and drive business outcomes. But how are they doing? Research shows that Marketing Performance Measurement is an area of major frustration for the C-Suite a significant challenge for most marketers.  In fact, according to the ITSMA and VisionEdge Marketing (VEM) just completed study, most marketers are dissatisfied with their MPM capabilities.

In August 2012, ITSMA and VisionEdge Marketing conducted a Marketing Performance Management Survey with 405 marketers to assess marketing’s performance with regards to how they use data, metrics, and analytics. With more than a decade of industry “talk” on the topic of marketing accountability,  this research shows that only a few exceptional marketers have cracked the code.

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