Performance measurement monitors and reports on a program’s progress and how well your programs are achieving results against pre-selected performance measures. Through data collection and analysis, you learn learn how well your programs are working, can determine whether improvements are needed and if so, where.

This was the focus of the VisionEdge Marketing session, “Balancing Science and Art: The Role of Measurement and Accountability in Program Planning,” presented at the Cipher Conference.

Three key areas were covered in this interactive session:

Six Principles: Best-in-Class Marketers do better and differently for performance management and measurement
How to establish alignment and use it to create program performance targets
How to leverage the Creative Brief as a key performance management tool

Download a copy of the presentation to delve into the details.

All three of these are essential to measuring your Marketing program performance. Need help? Contact Us to explore various approaches we have used to help numerous organizations develop their own metrics-based customer-centric marketing plan and dashboard.

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