VisionEdge Marketing Rise 2010 Presentation

Thank you for attending the VisionEdge Marketing session at The Rise 2010 Session in Austin, TX. We hope you found the presentation, “Creating a Measurable Customer-Centric Marketing Plan ” valuable. This presentation covered the following topics:

• Understand the role of the marketing in a customer-centric environment
• Explain the process for developing a customer-centric marketing plan
• Review questions every marketing plan should answer
• Analyzing Your Situation
• Steps for Establishing Your Target Market
• Developing your Positioning
• Use the M.O.S.T approach to create a plan

Download a .pdf of “Creating a Measurable Customer-Centric Marketing Plan ” presentation.

Metrics in Action

In Laura’s presentation, she mentioned the “Six Steps for Creating a Measurable Customer-Centric Marketing Plan” workbook to help you create a more customer-centric marketing plan. ($34.95)

This book includes:

• 55 pages to help you create a customer-centric marketing plan
• 17 worksheets that start with a list of questions your plan should answer
• Concludes with how to measure your plan

To place an order please CLICK HERE or follow the link off our homepage at visionedgemarketing.com .

“Patterson provides a vital framework for Marketing to garner the support of the C-suite and to build its leadership…If you want to understand how Marketing can be more effective, you’ve come to the right place!”
-Stuart Itkin, Chief Marketing Officer, Corporate Executive Board

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