The power of Marketing metrics is not to be underestimated. This is the central ingredient for demonstrating Marketing’s value to the organization.

In the 2010 MACU Strategic Marketing conference, Laura discussed how to select the right metrics prove Marketing’s value.

The presentation shared best practices in Marketing measurement, accountability and analytics. Five key areas were explored in the presentation “The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization.”

1. Best practices in marketing measurement, accountability and analytics
2. The value of measuring marketing
3. Creating measurable marketing objectives
4. Establishing outcome-based performance targets
5. Formulating a set of marketing metrics that will serve as the foundation for your dashboard

Download “The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization” presentation.

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