The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization

Thank you for attending the VisionEdge Marketing session at the Integrated Marketing Summit in Denver.We hope you found the presentation, “The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization” valuable. This presentation covered the following topics:

1.Identify best practices in marketing measurement, accountability and analytics
2.Clarify the value of measuring marketing
3.Create measurable marketing objectives
4.Establish performance targets
5.Formulate a set of marketing measures that will serve as the foundation for your dashboard

Download a .pdf of† “The Power of Marketing Metrics: Demonstrating Marketing’s Value to the Organization” presentation.

There was interest in the VEM Mapping Process – this is included in our Marketing Plan Workbook – Six Steps for Creating a Measurable Customer-Centric Marketing Plan.

This workbook will help you create
– a measurable customer-centric marketing plan
– a mapping process to produce a plan blueprint

Please follow this link to learn more about Six Steps for Creating a Measurable Customer-Centric Marketing Plan.

Our book Marketing Metrics in Action: Creating a Performance Driven Marketing Organization (Racom Communications, 2009, $24.95) can help you with your marketing endeavors. To place an order please CLICK HERE or follow the link off our homepage at† visionedgemarketing.com.

Use the book as a guide to:

– Improve Marketing Accountability

– Measure Marketing’s Contribution to the Organization

– Turn Your Marketing Organization into a Performance-Driven Organization

“Growth covers up a lot of sins and the current economic environment means marketing professionals and leaders must operate more analytically. Metrics in Action is right on with its focus on suggesting marketing professionals start measuring the drivers instead of counting widgets. The book provides an analytical framework any company can adopt.” – Allen Crane, Executive Director, Market Intelligence and Business Analysis, USAA

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