VisionEdge Marketing’s AIMS 2011 Presentation- Remember To Take The 10th Annual MPM Survey- Link below

Thank you for attending the VisionEdge Marketing session at the 2011 AIMS event. We hope you took away at least one good idea from the presentation, “The Power of Marketing Metrics: Proving Marketing’s Value to the Organization” valuable. This presentation covered the following topics:

1. The value of measuring marketing
2. Best practices in marketing measurement, accountability and analytics
3. How to create measurable marketing objectives and establish performance targets
4. Metrics for measuring marketing’s contribution
5. The role of data and analytics in performance management

Download the .pdf of “The Power of Marketing Metrics: Proving Marketing’s Value to the Organization” presentation.

If you share our passion for metrics, please consider our book Marketing Metrics in Action: Creating a Performance Driven Marketing Organization ($24.95). To order Metrics in Action, click here.

Use the book as a guide to:

• Improve Marketing Accountability
• Measure Marketing’s Contribution to the Organization
• Turn Your Marketing Organization into a Performance-Driven Organization

With the event and book in mind, we also recommend our workbook It’s More than Money on the Line: Creating Metrics to Measure Marketingís Effectiveness, Impact and Value ($82.95). This workbook will help you measure your value and impact to the organization and create an opportunity to play a more integral role within your organization. It will help your company:

• Measure and report on what is important to your organizationís leadership team
• Demonstrates the link between marketing efforts and investments and key business outcomes
• Aligning marketing to the business which helps establish outcome, operational, and activity-based metric

Place an order for It’s More than Money on the Line: Creating Metrics to Measure Marketingís Effectiveness, Impact and Value ($82.95)

How Effective Is Your Marketing Organization?

The patent-pending Accelance Marketing Effectiveness is a streamlined online version of VEMís proprietary Marketing Performance and Accountability Audit. The goal of this audit is to:

• Examine the Marketing organization’s use of data and analytics
• Create measurable marketing objectives
• Establish program performance targets
• Report on performance and results

Purchase Accelance Marketing Effectiveness Audit.

Do Your Metrics Measure Up?

There is still time to take the 10th annual MPM survey, Annual Marketing Performance and Measurement (MPM) Survey. Previous studies have provided marketers with insights into what marketing metrics to use, what performance management best practices to adopt, and which marketing measurement skills to development.† To particpate in this confidential study go to click here .

Participants who complete the survey receive:

• A complimentary copy of our new MPM Highlights Report
• First 500 survey respondents will be entered into a drawing for an Apple iPad

Thank you in advance for your help and feel free to forward the link to your colleagues:

http://tinyurl.com/2011-MPM-Survey

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