Two Companies Hire VisionEdge Marketing for Research and Best Practices

Medical Devices Company and Management Solutions Provider work with VisionEdge Marketing to improve business results.

October 12, 2004, Austin, TX. Marketing strategy consulting firm, VisionEdge Marketing, today announced two new Austin-based customers: KaleidaCare Management Solutions and SeliCor, Inc. The companies selected VisionEdge Marketing to help strategically position products within a competitive landscape, and develop processes for a sales and marketing organization.

SeliCor, Inc. of Austin, TX manufactures and markets the SeliTherm™ therapeutic warming system. In anticipation of a major product launch and sales ramp-up in 2005, SeliCor chose VisionEdge Marketing to develop a repeatable sales and marketing framework the company can use as a roadmap for efficiently managing a complex sales cycle, multi-level channel and rapidly accelerating sales volumes. “The framework and best practices recommended by VisionEdge Marketing will enable us to grow quickly and bring our award-winning technology to market more efficiently,” said Michael Shefman, CEO of SeliCor, Inc.

Sales and marketing processes weren’t an issue for ten-year old KaleidaCare Management Solutions; however positioning themselves for capturing new markets was an area of concern. So, the provider of client data management systems for foster care agencies, residential group homes and community-based services hired VisionEdge Marketing to develop a positioning platform. “We are entering new markets and it was important for us to set our positioning right from the start”, said Jerri Paul, CEO of KaleidaCare. “In addition to being a very responsive and knowledgeable marketing partner, we’ve found value in VisionEdge Marketing’s research-based processes, competitive positioning evaluation, and ability to really listen to our staff.”


“We find it reaffirming to continue building on our Austin customer base and particularly exciting to be working with these two companies who offer innovative products and services,” said Laura Patterson, President of VisionEdge Marketing. “These companies, along with others we are working with, realize that growth is just as critical, maybe even more so, to long-term sustainability and survival. They are counting on our marketing expertise and our industry experience in software and medical devices to help them realize their business objectives.”

About VisionEdge Marketing, Inc.

VisionEdge Marketing, Inc. is a strategic and product marketing consulting firm that excels at helping business-to-business companies strengthen their competitive advantage to accelerate their ability to acquire, keep, and grow a profitable customer base. With a family of cost-effective services and courses they provide market and customer insight, identify new market opportunities, provide product and company positioning strategies, drive revenue through customer acquisition and retention initiative, and enhance marketing expertise for organizations. In 2004 the company published its second book, “Measure What Matters: Reconnecting Marketing to Business Goals,” and introduced Envisage, an online suite of marketing tools. Founded in 1999, VisionEdge Marketing is located in Austin, Texas. For more information, visit

About SeliCor

SeliCor, Inc.,, developed and produces the SeliTherm therapeutic warming system. The system is based on recently patented technology developed by the U.S. Navy’s Naval Medical Research Center and licensed exclusively to SeliCor. SeliTherm uses radio-frequency diathermy, a universally recognized therapeutic modality, but for the first time makes RF diathermy as safe, convenient, and economical to use as it is beneficial.

Headquartered in Austin, Texas, SeliCor was founded in 2000 by Michael Shefman, a veteran of the medical device business. The management team quickly expanded to include Richard Alexander, Steven Lambert, James Bingham, James Giordano, Ph.D., and Benny Jay, each of whom brought decades of experience in his specific field to the SeliTherm project. SeliCor is funded by private investors and has been aided by strategic alliances with ILC Dover, Inc. of Frederica, Delaware, and Sense Technologies, L.L.C, of San Antonio, Texas.

About KaleidaCare Management Solutions

Based in Austin, Texas, KaleidaCare Management Solutions,, provides the most comprehensive Internet-based client management system for social service organizations. By giving everyone involved the information when they need it and how they need it, the solution empowers agencies to enhance care decisions, protect funding and safeguard licensing. With focus on customer support and teamwork, KaleidaCare continues to operate ahead of the curve.

Press Contact:
Robin Douda
512-681-8800 x16

SeliCor Contact:
Christian Scarborough

KaleidaCare Contact:
Jerri Paul

Comments are closed.


“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

Follow VEM on Twitter