Your Marketing Dashboard is one of your most important performance management tools. Would you consider driving your car blindly? Without a dashboard Marketing is running blind.
Unfortunately most Marketing dashboards miss the mark. They reflect a hodgepodge of relevant but not necessarily actionable data, measures and metrics.
The VisionEdge Marketing 2010 Aprimo Marketing Summit session focused on how to create a more compelling and relevant Marketing dashboard.
This presentation covered the following topics:
1. The State of Marketing Performance Management
2. The Role of Marketing Ops in MPM
3. Marketing Ops MPM Roadmap and Tools
4. Your ultimate performance management tool
Register and log in to download a .pdf of “The Value of a Marketing Dashboard” presentation.
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