Roadmap to Marketing Performance Excellence

Marketing Performance Measurement and Management (MPM) ensures that marketing organizations align their activities to business outcomes, can measure the progress of their activities towards those outcomes, improve their performance, and can communicate their impact to the business. MPM is the foundation for creating a performance-driven marketing organization.

10th Annual Marketing Performance Benchmarking Study

VisionEdge Marketing’s 10th annual Marketing Performance Management and Measurement (MPM) Survey was designed to help marketers benchmark their organization’s marketing performance and measurement capabilities and reveal what these Best in-Class Marketers do differently. The results based on participation from 446 international business executives and marketing professionals found that Best-in-Class marketers statistically stand out in several areas:

• How they prioritize marketing performance management and measurement
• The performance management processes and capabilities they leverage
• And their ability to demonstrate the link between marketing initiatives and business outcomes

By applying an ordinal logistic regression model to the data in this survey, we learned that there are two key factors that predict how the C Suite assessment of Marketingís contribution and value. Log in to download your copy of the 2011 Executive Summary: Roadmap to Performance Excellence . Don’t have a log in? register for free .

The full MPM report which contains findings for all of the questions along with a professional analysis and recommendations for action will be available for purchase from the VisionEdge Marketing online store. Watch for details.

In the meantime, some valuable resources that can help you accelerate your performance include:

1. Metrics in Action: Creating a Performance-Driven Marketing Organization continues to be highly relevant. Marketing Metrics in Action provides a roadmap to address the gaps identified in the study. The book covers topics such as how to create outcome-based metrics for your organization, develop a dashboard, and align marketing closer to the business. The book can be ordered directly from the publisher at https://cart.bookmasters.com/marktplc/cart.php?buy=9781933199153p&pub=51900 .
2. It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value. This cost-effective workbook was designed specifically to help marketers measure their value and impact to the organization and create an opportunity to play a more integral role within the organization. It will help your company: Measure and report on what is important to your organization’s leadership team, demonstrates the link between marketing efforts and investments and key business outcomes and better align marketing initiatives to business initiatives. Order It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value ($82.95).
3. Find out how your marketing organization stacks up when it comes to measuring your effectiveness, value and impact. The Accelanceô Marketing Effectiveness Audit is an online tool you can self-administer to examine your marketing organizationís alignment, processes, systems, tools, and skills. Purchase the patent-pending audit in our VEM store.

If you have any questions, comments, or need assistance contact us.

Comments are closed.