Thank you for attending VisionEdge Marketing’s session, “Gaining Insight into Marketing’s Contribution: The Making of an Actionable Dashboard” at the 2012 IFCA Annual Conference. We hope you took away at least one good idea.
You might recall that this presentation provided the resources for marketers to be able to quantify Marketing Effectiveness and the impact Marketing is increasing the share of wallet for customers by developing a Marketing Dashboard. This session covered:
- What a Marketing Dashboard is
- The role and purpose of the Marketing Dashboard
- Dashboard examples: the good, bad, and ugly
- Five steps for creating a Marketing Dashboard
- Key Marketing Metrics for every Dashboard
Per your request, follow this link to access the handout from the conference. You will be asked to log in or register to download the pdf from this landing page.
What comes next? Take a look at these other resources you may find useful:
It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value.
This 54-page workbook equipped with nine valuable worksheets, guides users through aligning Marketing to the business and helps establish a set of outcome, operational, and activity-based metrics. It also provides a corresponding dashboard designed to demonstrate Marketing’s contribution related to finding, keeping and growing the value of customers.
Get more information or purchase the It’s More than Money on the Line workbook
White paper: Charting a Course for Marketing Effectiveness: Alignment and Accountability
Download this white paper that details the methodologies and steps for achieving proper alignment, and accountability, and for using data, analytics and reporting to improve strategic decisions, performance, and Marketing Measurement.
Download this white paper today
Case Study: Timing Right for Kronos to Develop New Marketing Metrics and Dashboard.
This case study gives insight on how VEM used its MetricsFirst™ service to help Kronos Inc. develop a set of Marketing objectives directly tied to corporate initiatives and concrete metrics to enable better integration, collaboration and improved efficiencies.
Click here to learn more about this case study.
KeyPoint MPM Newsletter
Once you register to download the presentation, you will start receiving VEM’s KeyPoint MPM Newsletter. This monthly newsletter is dedicated to providing recommendations related to Marketing Accountability, metrics and dashboard development, processes for improving Marketing Performance and often includes research of interest to marketers.
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