Thank you for attending the VisionEdge Marketing session, “Two Affordable  Methods For Acquiring Customer Insights” at the Marketing and Sales Executives Society event in Irvine, CA. We hope you found the session valuable.  In this session, Laura discussed the following topics:

•    The concept of customer centricity
•    Two affordable methods for capturing customer insights
•    Six customer-centric measures

Download the PDF of this sesssion, “Two Affordable  Methods For Acquiring Customer Insights”

More Resource Links:

“Leveraging Eight Key Metrics for the Customer-Centric Organization, Second Edition” Workbook ($89.95  U.S.).

This workbook is a hands-on, self-paced workbook that explains eight key customer metrics that every organization should be familiar.  Included are 11 worksheets.  Each worksheet will guide you through all the steps you need identify opportunities for improvement in your organization, then shows you specifically how to measure each of the eight key metrics.

Also consider:

“It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value Second Edition” Workbook ($82.95 U.S.).

Consider this workbook to help you take a more comprehensive, top-down look at how to create a more customer-centric organization, identify and implement key processes to obtain data and devise and measure metrics.
“Six Steps for Creating a Measurable Customer-Centric Marketing Plan, Second Edition” Workbook ($89.95 U.S.)

Also a great choice, this workbook helps you put it all the information together into a comprehensive, cohesive customer-centric measurable marketing plan.

TIPS Online Searchable Marketing Database

This 24/7 searchable database has over 3000 articles, tips, statistics, trends, market research findings, ideas on topics such as customer retention and loyalty, customer insight research, sales cycles and more. Learn more about the VisionEdge Marketing TIPS Online Database.

Monthly MPM KeyPoint MPM Newsletter
Lastly, we will add you to our complimentary monthly KeyPoint MPM newsletter which provides insights, tips and guidance related to marketing accountability, ROI, and measurement (see a sample of the newsletter here).
If you prefer a more hands-on approach, Contact Us to explore various approaches we have used to help companies develop their own a metrics based customer centric marketing plan and align their marketing and sales around the customer buying process.

Regards,
The VisionEdge Marketing Team

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