Thank you for attending VisionEdge Marketing’s session, “Five Best Practices for Creating a Performance Driven Marketing Organization” at the 2012 Aprimo Marketing Summit. We hope you took away at least one good idea.
You might recall that this presentation provided an insider’s roadmap on exactly what these performance driven marketers are doing to stand out including a step-by-step guide, called “The Five “A’s”, on how marketer’s can emulate this intelligence to achieve excellence in their own organizations. This session covered:
- Six warning signs you may be at risk
- The Current State of Marketing Performance Measurement and Management: what companies are doing well and not so well.
- What do Best-in-Class Marketers do differently
- Five Best Practices you can implement right away
Per your request, follow this link to access the handout from the conference. You will be asked to log in or register to download the pdf from this landing page.
What comes next? Take a look at these other resources you may find useful:
Six Steps for Creating a Measurable Customer-Centric Marketing Plan.
Purchase the 50+ page workbook that provides 17 worksheets that will help you create a measurable customer-centric marketing plan and share a mapping process to produce a plan blueprint.
White Paper: Charting a Course for Marketing Effectiveness: Alignment & Accountability.
Download our newest white paper that gives steps for achieving proper alignment, accountability, and using data, analytics and reporting to improve strategic decisions, performance, and marketing measurement.
Download this white paper today
KeyPoint MPM Newsletter
Once you register to download the presentation, you will start receiving VEM’s KeyPoint MPM Newsletter. This monthly newsletter is dedicated to providing recommendations related to marketing accountability, metrics and dashboard development, processes for improving marketing performance and often includes research of interest to marketers.
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