Thank you in advance for registering and joining us for the ASM Marketing Dashboard Conference “Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard.” We hope you will take away at least one good idea from the presentation. Marketing reports often provide information regarding program status and/or program activity results such as updates to the wesite, an upcoming event, the status of a new collateral or a direct marketing campaign or the number of participants in a webinar or click throughs to an email campaign. While reports like these have value, they do not address the question the C-suite is most concerned about. Namely what is working, what course adjustments if any are required, and whether the investments the company funnels into marketing are properly allocated. If you are interested in being able to quantify your marketing effectiveness, the impact marketing is increasing the share of wallet for your customers, it may be time to develop a marketing dashboard. This audio conference presentation will cover:

Per your request, follow this link to access the handout from this conference. You will be asked to log in or register to download the pdf from this landing page. 

NOTE: There is content in the presentation that is not present in the .pdf handout

What comes next? Take a look at these other resources you may find useful:

It’s More Than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value ($82.95).

Purchase this 54-page workbook equipped with nine valuable worksheets that guide you through aligning marketing to the business and helps you establish a set of outcome, operational, and activity-based metrics and a corresponding dashboard designed to demonstrate Marketing’s contribution related to finding, keeping and growing the value of customers.

Get more information or purchase It’s More Than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value

Charting a Course for Marketing Effectiveness: Alignment & Accountability 

Download our newest white paper that details the methodologies and steps for achieving proper alignment, and accountability, and for using data, analytics and reporting to improve strategic decisions, performance, and marketing measurement.

Download Charting a Course for Marketing Effectiveness: Alignment & Accountability

KeyPoint MPM Newsletter

Once you register to download the presentation, you will start receiving VEM’s KeyPoint MPM Newsletter. This monthly newsletter is dedicated to providing recommendations related to marketing accountability, metrics and dashboard development, processes for improving marketing performance and often includes research of interest to marketers.

Click here for a sample of KeyPoint MPM Newsletter 

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