Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?
Explore how King of Texas Roofing navigated the challenges of change management to foster a collaborative and customer-centric culture that resulted in greater customer retention and customer acquisition. Learn some of the processes and measures Kelly Van Winkle, the CEO, put in place to ensure long-term sustainable growth.
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The Transformative Power of Trust in Creating B2B Business Value
B2B companies facing stiff competition—and isn’t that all of them?—will realize immeasurable benefits by incorporating trust as an important part of the customer experience. Learn from real and hypothetical examples how business growth can be sustained when customer-centric selling strategies focus on building relationships based on trust.
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Master Customer-Centric Growth: 5 Best Practices for Sustainable Success
Customer-centricity—putting customers at the heart of a business—is about more than good intentions, requiring intentional, strategic actions across B2B organizations. Discover five best practices that define a successful customer-centric growth strategy and can result in enhanced customer satisfaction and loyalty as well as a heightened competitive edge.
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Strategies to Overcome Three Barriers to Revenue Growth | What’s Your Edge?
Explore this episode of “What’s Your Edge?” where Laura Patterson and guest Heather Valentine delve into strategies for overcoming three barriers to revenue growth. Learn how to leverage operational excellence, customer-centricity, and data-driven decision-making to propel your business forward.
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Professional Communities of Influence are a Winning B2B Growth Strategy
Relying on communities of influence may be just what your B2B Marketing and Sales needs to support its attempt to enter a new market, launch a new product, or build stronger relationships with those in your target market. Discover when peer networks/influencers are a smart alternative and how to employ this growth strategy.
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4 Critical Steps to Keep Your Product from Being Obliterated | What’s Your Edge?
Gone in a flash! That can happen when the tide topples a sandcastle or product development fails to consider value proposition, messaging, positioning, and operational excellence prior to launch. Learn why these things—and more—are important foundational measures needed to make a splash in the market.
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Avoid Being a Statistic: Listen to the Data
The importance of relying on data—rather than gut instinct or experience—cannot be understated when it comes to business decision-making. Just ask Kodak, Nokia, Blockbuster, and Yahoo—companies that ignored data analytics with disastrous results. Discover the six types of data your company needs to collect to ensure its business strategy is based on customer-centric data-driven decisions.
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5 Best Practices to Grow an Extraordinary, Customer-Centric Business | What’s Your Edge?
Like a forest, your business must be carefully “seeded and watered” to ensure long-term growth. Are you employing these five best practices—focusing on innovation, operational excellence, performance management, nurturing talent, and more to build an exceptional, customer-centric business?
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