advantageous excellence, processes, digital transformation, operational excellence, operational efficiency, agile, agility, iteration, innovation, data, analytics, strategy

The digital transformation has reshaped the business landscape.  When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: 

  • Improved operational efficiency (40%)
  • Faster time to market (36%), and 
  • Better meeting customer expectations (35%). 

3 How-Tos for Navigating Digital Transformation to Achieve Advantageous Excellence

Advantageous excellence refers to the strategic utilization of technological advancements and innovative practices to attain a competitive advantage and drive sustained success.  It involves continuously refining processes, leveraging data insights, and embracing agility to achieve superior performance and outcomes.  The digital transformation has enabled organizations to increasingly focus on achieving AdvEx. Your organization can harness digital transformation to achieve this goal in three ways. 

1. Streamlining Operational Efficiency Through Automation: Automation, a key aspect of digital transformation, plays a crucial role in streamlining operational processes. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. Iterative implementation of automation tools enables organizations to optimize workflows and enhance operational efficiency. 

 advantageous excellence, processes, digital transformation, operational excellence, operational efficiency, agile, agility, iteration, innovation, data, analytics, strategy

This was the case for Coca-Cola Bottling Co. Consolidated (CCBCC), the largest independent Coca-Cola bottler in the United States. CCBCC implemented a comprehensive digital automation initiative across its manufacturing and distribution operations, leveraging technologies such as robotics, automated guided vehicles (AGVs), and data analytics. CCBCC optimized its supply chain, improved production efficiency, and reduced labor costs by automating various manual processes, including inventory management, order fulfillment, and warehouse operations. Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization.

2. Harnessing Data Analytics for Informed Decision-Making: The power of data analytics in digital transformation cannot be overstated. By leveraging data insights, organizations can make informed decisions that align with customer preferences and market trends. A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate. Iterative data analysis is a fundamental component of refining strategies and achieving advantageous excellence.

advantageous excellence, processes, digital transformation, operational excellence, operational efficiency, agile, agility, iteration, innovation, data, analytics, strategy, customer

To illustrate this point, we can turn to Dow Chemical, which implemented a comprehensive data analytics strategy to optimize its operations, improve supply chain management, and enhance customer experience. By leveraging data insights from various sources, including sales transactions, customer feedback, and market trends, Dow Chemical gained a deeper understanding of customer preferences and market dynamics.

According to a case study published by McKinsey & Company, Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. The company reported above-market growth and EBITDA increases of 15 to 25 percent, driven by targeted investments in areas identified through data analysis.

3. Agile Response to Market Changes Through Digital Tools: The agility afforded by digital tools allows organizations to respond swiftly to market changes. For example, Caterpillar’s adoption of digital tools enabled the company to respond swiftly to market changes and customer needs. Caterpillar Inc. is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives.

Caterpillar implemented digital tools such as advanced analytics, the Internet of Things (IoT) sensors, and predictive maintenance software to enhance its operations and adapt to changing market conditions. By leveraging real-time data from equipment sensors and customer usage patterns, Caterpillar gained valuable insights into market demand, equipment performance, and customer preferences. By analyzing data from connected equipment, Caterpillar can anticipate maintenance requirements, optimize equipment utilization, and offer customized solutions to its customers.

3 Powerful Strategies to Optimize Digital Transformation for Advantageous Excellence

man using lock for business. improve, customer

Digital transformation is imperative for organizations striving for Adv Exc. By implementing strategic initiatives to enable digital transformation, your business can unlock new opportunities for growth and innovation. We invite you to explore the following three key strategies to empower your organization in its journey toward achieving a sustainable competitive advantage.

  1. Invest in Employee Digital Literacy: Ensure that employees have the necessary digital literacy to fully utilize digital tools, including Artificial Intelligence (AI) tools. Training programs and continuous learning initiatives empower employees to contribute to the iterative digital transformation process.
  2. Build a Scalable Digital Infrastructure: Lay the foundation for scalable digital infrastructure. This includes cloud adoption solutions, cybersecurity measures, and robust data management systems. A scalable infrastructure facilitates seamless iterative updates and enhancements.
  3. Encourage Cross-Functional Collaboration Foster collaboration between IT, marketing, operations, and other departments to ensure a holistic approach to digital transformation. Cross-functional collaboration enables organizations to align digital initiatives with overarching business goals.

The Bottom Line on Digital Transformation and Advantageous Excellence

customerEmbark on a dynamic journey where digital transformation and AdvEx join forces, providing a roadmap through the intricacies of the digital environment we all work and live in. By weaving digital tools into iterative processes, your business can achieve operational efficiency, respond agilely to market changes, and drive continuous improvement. In the realm of digital transformation, those prioritizing iterative adaptation are the trailblazers, destined for sustained success.

Have questions? We’re here to help you unlock the power of this combination.

Leave a Reply


“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

Follow VEM on Twitter

marketing performance management maturity model


Best-In-Class marketers have adopted a performance  management maturity model.


Download this FREE guide to find out how they do it.


Determine Your MPM Maturity

  • This field is for validation purposes and should be left unchanged.