How Boards and C-Suites Can Align to Drive Customer-Centric Growth | What’s Your Edge?
Mark L. Vincent discusses how boards of directors (BOD) and C-Suite members must collaborate to drive customer-centric strategies. He expounds on the importance of strategic alignment, crafting data-driven narratives, and balancing long-term goals with short-term performance. Gain insights into how governance and metrics can help foster sustainable growth and customer success.
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Performance Management: Think Like the C-Suite and Board
High-performing organizations create more value. Discover why having a robust performance management system is important and how BOD, C-Suite, and functional team leaders can work together to improve accountability, measurement, and performance management.
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The Law of Attraction: Align Intention With Growth Strategy
The Law of Attraction can have significant relevance to your business if you combine positive intentions with strategic actions—and measure your success using specially crafted KPIs. Discover the four steps to get started as well as how to avoid potential challenges and misconceptions on the road to sustainable growth.
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Reimagine How Customer Value is Delivered for Faster Organic Growth | What’s Your Edge?
Explore how aligning business strategies with customer expectations fosters loyalty, differentiation, and long-term success. Featuring Karen Norheim, CEO of American Crane, this episode of ‘What’s Your Edge?’ dives into overcoming leadership transitions, balancing innovation with execution, and leveraging data-driven insights to deliver exceptional customer value and drive growth.
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Insights Selling Offers a Superior Approach B2B Sales and Customer Acquisition
Insights selling is an effective way to become a strategic trusted advisor — more than a salesperson — by using data-driven insights, market research, and predictive analysis in a customer-centric approach that focuses on delivering meaningful value rather than merely being a product advocate. You’re five key steps away from this sales transformation for complex solution selling.
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Customer Advocacy as a Strategy to Uncover Growth Opportunities
If you are not incorporating customer advocacy into your growth strategies, you are underestimating the powerful role your existing customers can have on generating new customer relationships. Discover five steps to take to begin transforming happy customers into growth ambassadors by leveraging customer advocacy.
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Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?
Explore how King of Texas Roofing navigated the challenges of change management to foster a collaborative and customer-centric culture that resulted in greater customer retention and customer acquisition. Learn some of the processes and measures Kelly Van Winkle, the CEO, put in place to ensure long-term sustainable growth.
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The Transformative Power of Trust in Creating B2B Business Value
B2B companies facing stiff competition—and isn’t that all of them?—will realize immeasurable benefits by incorporating trust as an important part of the customer experience. Learn from real and hypothetical examples how business growth can be sustained when customer-centric selling strategies focus on building relationships based on trust.
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