BroadCloud Communications, Cirrus Logic Crystal Audio Division, and Momenta Select VisionEdge Marketing for Strategic Marketing Services

Austin, TX, September 11, 2000 – VisionEdge Marketing, Inc., a metrics-based strategic marketing services firm, today announced the addition of three customers to their growing portfoli BroadCloud Communications, a mobile internet communications company, the Crystal Audio Division of Cirrus Logic, and Momenta, a company that delivers e-commerce value chain solutions. Each of these companies is relying on VisionEdge Marketing for positioning and brand strategy support plus a variety of other services offered within the SmartStart Service SuiteÙ to maximize their valuation.

“We recognize the critical role marketing plays in our ability to successfully achieve a number of business goals, expanding our market position, and in repositioning our Division,” said Keith Essency, vice president and general manager, Crystal Audio Division, Cirrus Logic. “To augment our solid internal team, we needed a company with deep marketing experience. VisionEdge Marketing’s customer and market centric approach got my attention. We plan to fully leverage their extensive experience, particularly in the semiconductor and computer industries.”

“As a start up in a very competitive market, we have a very short time frame in which to work through our positioning and messaging, said Ed Acosta, president and CEO of BroadCloud Communications,” so we needed a marketing company of seasoned professionals with a proven track record who could work quickly. We found this in VisionEdge Marketing and they have more than met our expectations.”

“Their unique combination of high tech experience, b2b expertise and clearly thought out methodology made selecting VisionEdge Marketing for our positioning and brand development a solid choice,” said Jo Betsy Vaught, manager marketing communications, Momenta. “Doing this kind of work requires the ability to bring together many disparate pieces and VisionEdge Marketing has demonstrated an integrated approach to this type of challenge.”

About BroadCloud Communications

BroadCloud Communications, Inc., is a venture-funded company that provides a Web-based service that greatly improves the transmission of Internet content over wireless networks. BroadCloud has developed patented technology over the past 5 years for this purpose and is dedicated to bridging the bandwidth gap between wireless and wireline networks in delivering the full Internet experience. BroadCloud is based in Austin, Texas. For more information, visit

About Cirrus Logic

Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for Internet entertainment electronics. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets high-volume audio, storage and communications applications. Cirrus Logic sells its products under the Crystal, Maverick and 3Ci brands as well as its own name. Founded in 1984 in Silicon Valley, Cirrus Logic operates from headquarters in Austin, Texas and major sites located in Fremont, California and Broomfield, Colorado as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at

About Momenta

Momenta, Inc., delivers integrated e-commerce value chain solutions to mid-size companies, extending their traditional supply chains by accelerating the buy/sell process while facilitating increasingly complex multi-channel relationships between manufacturers, distributors, resellers and end-customers. By leveraging years of value chain experience and e-commerce innovations, the founders of Momenta developed ECommerce, a suite of software applications and services, to meet the pressing business needs of mid-market companies striving to achieve a competitive advantage in the new Internet economy. Based in Austin, Texas, Momenta can be reached at 512-732-0060 or via the Web at

About VisionEdge Marketing

VisionEdge Marketing, Inc. is the leader in metrics-based marketing, providing complete strategic marketing services, including the SmartStart Suite. The company provides strategically-tactical programs to influence purchasing behavior and drive demand designed to build and maximize valuation through positioning and brand strategy. For more information, visit

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