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Marketing Performance Management Benchmarking Study – 2013 Findings

It was a treat to work with ITSMA and Forrester on this year’s annual Marketing Performance Management (MPM) Survey. We all thank those of you who took the time to complete the survey. Data from over 400 completed surveys helps us all to understand how well organizations are measuring, managing, and reporting on marketing performance. […]

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MPM Best Practices White Paper

To download your complimentary copy of our White Paper “Winning With MPM: Six Best Practices to Improve Marketing Effectiveness” you must be logged in. Please use the login link at the top of the page to login or click here to register/create an account. “Winning With MPM: Six Best Practices to Improve Marketing Effectiveness” Overview: […]

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Improve Your Marketing Performance Management Efforts With These Best Practices: White Paper

Marketing Performance Management (MPM) takes more than a technology platform.  Best-in-Class Marketers employ a number of essential and fundamental best practices in their pursuit of MPM. That’s why we created this instructive white paper  Charting a Course for Marketing Effectiveness: Alignment & Accountability Marketing professionals in every industry, in organizations both small and large, are […]

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