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2014 MPM Study Abbreviated Summary: The Link Between Marketing Performance Management and Value Creation

Posted by on Wednesday, February 26th, 2014 in Home white papers

The results from the 2014 Annual Marketing Performance Measurement Benchmarking Study. As in previous years, a key reason Marketing organization earn an “A” grade from the C-Suite is tied to their ability to measure and report their value to the business. Once again only about a quarter of the marketers earned an “A” for their ability to […]

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Marketing Performance Management Benchmarking Study – 2013 Findings

It was a treat to work with ITSMA and Forrester on this year’s annual Marketing Performance Management (MPM) Survey. We all thank those of you who took the time to complete the survey. Data from over 400 completed surveys helps us all to understand how well organizations are measuring, managing, and reporting on marketing performance. […]

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Marketing Performance Measurement Benchmark Study: 2013 Study Findings

Now in its 12th year, the Marketing Performance Benchmark study numbers are in.  The survey find out the results of the 2013 MPM Survey Findings, tune into the live webcast on June 4th: Web Briefing: Measuring and Communicating Marketing Performance. This program is worthwhile for anyone wanting to join the ranks of what best-in-class Marketing organizations do […]

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Marketing Metrics and Analytics Guide

Posted by on Thursday, July 14th, 2011 in Home white papers, Marketing Analytics

Read the “Marketing Metrics and Analytical Guide” in the TIPS Database

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