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Positioning & Messaging Workshop

Smart managers realize that they have little chance of achieving revenue goals and building shareholder value if their company/solution is not strategically positioned in the marketplace and if key messages aren’t believable. Poor positioning contributes to long sales cycles, low close rates, customer confusion, channel indifference, and sales organization discord. The Positioning and Messaging Workshop […]

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Pipeline Engineering for Marketing and Sales Alignment Workshop

Long sales cycles, lack of qualified leads, and stagnate pipelines are common issues facing today’s companies. In many organizations marketing is charged with “generating leads” and sales is charged with “closing leads”. What should be a highly collaborative effort often becomes a lightning rod for inter-department friction. The cause of this friction is most often […]

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Participate in Marketing Educational Events

“It’s what you learn after you know it all that counts.” — Harry S. Truman Professional development is key to keeping your marketing skills current and one of the best things you can do for your career. Conferences are an ideal way to gain access to new ideas and approaches, lessons learned, and subject matter […]

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