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Marketing Performance Workshop

Posted by on Thursday, August 26th, 2010 in Workshop

Description The Marketing Performance Management and Measurement Workshop (MPM) is an interactive working session that uses a proprietary mapping methodology to help organizations. 1. Establish a baseline for marketing accountability and marketing metrics 2. Align marketing with the business outcomes 3. Develop initial set of metrics that link marketing to business outcomes 4. Create a back […]

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Curriculum of the Strategic Marketing Academy

Posted by on Thursday, August 26th, 2010 in Workshop

Request more information Metrics Connecting Marketing Metrics to Business Performance The C-suite has set its sight on the black box of Marketing making it imperative that Marketing professionals and executives shed their “intuition-driven” decision approach and demonstrate accountability through appropriate Metrics. A recent CMO Council survey revealed few firms collect the Metrics required to justify […]

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Touch Point Effectiveness Workshop

Posted by on Wednesday, August 25th, 2010 in Workshop

Each of us can recall good and bad customer experiences – whether an online buying experience, the responsiveness from a supplier or the encounter with someone on the front line. As business professions we understand the importance of every single interaction a customer or prospect has with an organization, especially in today’s environment of intense […]

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Positioning & Messaging Workshop

Smart managers realize that they have little chance of achieving revenue goals and building shareholder value if their company/solution is not strategically positioned in the marketplace and if key messages aren’t believable. Poor positioning contributes to long sales cycles, low close rates, customer confusion, channel indifference, and sales organization discord. The Positioning and Messaging Workshop […]

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Pipeline Engineering for Marketing and Sales Alignment Workshop

Long sales cycles, lack of qualified leads, and stagnate pipelines are common issues facing today’s companies. In many organizations marketing is charged with “generating leads” and sales is charged with “closing leads”. What should be a highly collaborative effort often becomes a lightning rod for inter-department friction. The cause of this friction is most often […]

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Marketing Metrics Workshop

Posted by on Wednesday, August 18th, 2010 in Workshop

Best-in-Class (BIC) marketers have cracked the code when it comes to being able to demonstrate to the C-Suite their value, impact, and contribution. These marketers serve a strategic role for market, customer, and product decisions. They focus their efforts on more than pipeline and operational efficiencies; they are in constant pursuit of market share, customer […]

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Participate in Marketing Educational Events

“It’s what you learn after you know it all that counts.” — Harry S. Truman Professional development is key to keeping your marketing skills current and one of the best things you can do for your career. Conferences are an ideal way to gain access to new ideas and approaches, lessons learned, and subject matter […]

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Build a Measurable Marketing Plan | Workshop

Posted by on Sunday, July 18th, 2010 in Workshop

The purpose of this on-site working session is to architect the business outcomes, marketing objectives, strategy and levels of the Marketing plan blueprint.

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