Moving Up the Leadership Ladder with Analytics
2015 Boston eMetrics Summit All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the […]
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10 events found.
Events
- Seaport World Trade Center 200 Seaport Boulevard , Boston, MA, United States
How to Use Alignment and Measurement to Increase Your Agency’s Value
Moxie 384 Northyards Blvd. NW, Atlanta, GA, United StatesAlignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients? […]
Take Your Place at the Head of the Pack: How to Increase Marketing’s Credibility and Influence
Convene at 32 Old Slip 32 Old Slip , New York City , NY, United States4A's Strategy Festival 2015 The pressure on marketing to prove its contribution to the business is not abating. Did you know that about only 1 in 5 marketing organizations can […]
Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing
Austin Convention Center Austin, TX, United StatesAustin Digital Marketing Summit You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did […]
How Value Creators Build Credibility and Influence with Business Acumen
Hyatt Regency New Orleans 601 Loyola Avenue, New Orleans , LA, United StatesMarketing Ops Tech Summit 2015 As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator. According to the findings […]
Taking Marketing Alignment and Accountability to the Next level
Westin Boston Waterfront 425 Summer St, Boston , MA, United StatesMarketingProfs B2B Marketing Forum 2015 Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a […]
Making Marketing Analytics More Relevant to the C-Suite
Online TX, United States4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the […]
Pipeline Engineering: Syncing Content to the Customer Buying Process
Phoenixville Foundry 2 N. Main Street , Phoenixville, PA, United StatesGodfrey FWD:B2B Marketing and Technology Conference 2015 It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier. Certainly customers have more […]
Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
OnlineEven if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. Register to attend.
Taking Marketing Alignment and Accountability to the Next Level
Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and […]
