Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations […]
Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in […]
Make Your Marketing Analytics More Relevant to the C-Suite The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find […]
You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments? These […]
Your First Marketing Superpower: Communicating With Executives Numbers are the language of business. You become unstoppable when you capture numbers that matter, have a material impact on those numbers, and […]
Are You Rich in Metrics But Struggle to Prove Value? In an environment where Marketing is being asked to prove its value every day, what can you do to not […]
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 1: Steven "Ziggy" Shanklin, Founder & CEO of White Cloud Security “When we work with members of […]
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 2: JT McCormick, President & CEO of Book In A Box “When we work with members of the […]
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 3: Dave Sikora, CEO Altr “When we work with members of the C-Suite, we consistently hear that […]
MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing […]
