April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of […]
Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of Excellence.
ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth. The H-J Family of […]
The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study. Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it […]
Marketers everywhere are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices these Marketers employ to measure Marketing's impact, contribution, and effectiveness and how these practices enable them to be more relevant, credible, and influential within their […]
It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many organizations experience problems when attempting to translate data into the insights needed […]
All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how […]
A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their lead. It will be worth it! When you crack the code and can prove your value and impact the business, you enjoy more credibility. And […]
Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization. Since Marketing is expected to be more accountable for the investments it makes on behalf of the organization, best-in-class marketers also establish metrics […]
How to Make Marketing More Relevant to the C-Suite Today’s business climate necessitates that marketing demonstrate accountability, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology, less than a quarter of marketers earn high marks from their […]
