Austin, TX, July 10, 2000 – VisionEdge Marketing, Inc., a metrics-based strategic marketing services firm, today announced their first two strategic alliances: one with, a leading provider of e-business fulfillment and customer care services and one with Valeo Consulting Group, and organizational development firm that helps transform business performance. The formation of these alliances coincides with the culmination of VisionEdge Marketing’s first year in business.

“The phenomenon of forming strategic alliances is not new; what’s new is that it has now become a core component of the business model, “Companies and organizations form alliances to pursue a result that is mutually beneficial. By combining resources, products, or services the whole is greater than what individual entities can bring on their own; they create new opportunities they would otherwise have not recognized or been able to pursue.”

We are delighted to be working with both of these companies. It is very synergistic opportunity for all of us to add more value. In today’s business climate, bringing comprehensive solutions to the table is essential. These alliances go in both directions, making each company able to offer a broader skill set than as single entities,” said Barry Rumac, managing partner, VisionEdge Marketing, Inc.

“As we work with companies to address the obstacles in transforming their businesses, it may become apparent that certain key business functions need bolstering, ” said David Winkler, principal at Valeo Consulting Group. “In the past, when we identified this scenario we made informal recommendations. Now that our own company has experienced results because of our work with these firms, we have formalized these relationships so that we can add more value to our own customers. This is exactly the path we went down with VisionEdge Marketing. Their business practices match ours making it a good fit.”

:”As a company that helps other businesses manage their e-fulfillment needs, we’ve been exploring ways to expand our solution set to include additional marketing expertise,” said Keith Sharman, Director of Sales for “It makes sense to have an alliance with VisionEdge Marketing with their breadth and depth in branding and positioning which enables us to bring a stronger strategic foundation our customer.”

During its first year VisionEdge Marketing has also provided and continues to provide strategic marketing services to the following companies: BMC Software; TManage; BPA Systems; Catapult Systems; Technical Business Network; Homeward Bound; OpenPlus International; and Momentum Leadership.

Technical Business Network (TBN) is a global professional organization with more than 370 technology member companies and more than 2,200 member contracts worldwide. Founded in 1995, TBN fosters alliances and creates new possibilities for business development with extensive programs and conferences around the globe., based in Austin, TX, is leader in providing e-fulfillment and value chain management to companies selling on-line. Among its clients are Dell Computer, IBM and Motorola.

Valeo Consulting Group, headquartered in Austin, TX, transform organizations into extraordinary performers by empowering people to create and fulfill new possibilities. Their mission is “to alter what’s possible in the work place – to have people in organizations experiencing freedom, passion and power and producing extraordinary results.

VisionEdge Marketing, Inc. is the leader in metrics-based marketing, providing complete strategic marketing services. Included among their services is their SmartStart Suite™. The company provides strategically-tactical™ programs to influence purchasing behavior and drive demand designed to build and maximize valuation through positioning and brand strategy.

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