The Association of National Advertisers, Frost & Sullivan, IDC, the CMO Council, and our own research reveal CEOs find Marketing lacking when it comes to accountability and measurement. While most marketers are measuring something, survey results indicate there is room for improvement regarding metrics and the quality of these metrics. One of the biggest reasons the gap remains is Marketing’s inability to select the right metrics. Metrics that measure Marketing’s impact, contribution and value to the business.
We’ve created a fun 16-question quiz to help you assess how informed you are on the topic of marketing metrics. You’ll see your score immediately after concluding the quiz.
Learn more about how VisionEdge Marketing can enhance your metrics prowess. Send your email to firstname.lastname@example.org . Curious how you stack up? The average score is 51%. See if your metrics IQ is above the average!