Business owners can ensure profitability and longevity by paying close attention to their pricing strategy. VisionEdge

Marketing helps companies determine pricing strategies to best position themselves within the market. Channel strategy is the practice of applying appropriate strategic methods to distribution channels to reach customers. Channel strategy consists of developing go-to-market plans, educating channel marketers or middlemen about products or services, and motivating the members of the marketing channel to promote products and services. Marketing and sales alignment is critical to an effective channel strategy. VisionEdge Marketing offers consulting services to develop your channel strategies and training courses to help you better understand channel pricing and how to incorporate it into your marketing.

VisionEdge Marketing offers the EdgeStart Go-to-Market Service ™ and Strategic Marketing Academy™. Within the Strategic and Marketing Academy these four classes can help:

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1. Strategic Pricing Principles

This program is an introduction to pricing strategies. Participants explore the various strategies for new products and services, changing the price of existing products, and discuss traditional and modern pricing strategies, tactics, and research methods. Pricing alternatives, their benefits, and ramifications will be explored. The steps to determining the appropriate pricing strategy for your organizations through analysis, positioning, channel marketing, and segmentation intelligence.

2. Strategic Alliances and Channel Marketing

This program explores the various common marketing channels and approaches to strategic alliances. Participants will also learn about the product life cycle. Strategic Alliances will be covered by type, with an emphasis on qualifying criteria, benefits of different alliances, and how to design an alliance strategy that fits into an overall business strategy. Finally, the course looks at considerations for channel marketing strategies and how to determine your company’s channels.

3. Creating a Successful Customer-Focused Measurable Marketing Plan

Planning serves as the basis for all marketing strategies and decisions. An effective marketing plan addresses product, distribution, promotion, pricing, positioning, and promise and serves and the organization’s blueprint for action. The program reviews the components for creating a successful marketing plan and provides a template for creating a measurable marketing plan.

4. Strategic Planning for Profitability

This two-part work session is designed to help organizations produce a strategic plan. The components of a strategic plan are presented, and participants develop a set of measurable, quantifiable objectives for the next 12 months that will allow the organization to achieve its mission.

Learn more about EdgeStart Go-to-Market Service

Learn more about the Strategic and Marketing Academy

FAQ:

• Strategic Pricing Principles: Introduction to pricing strategies for new and existing products.
• Strategic Alliances and Channel Marketing: Exploration of alliance types and channel strategy.
• Creating a Successful Customer-Focused Measurable Marketing Plan: Step-by-step marketing plan development.
• Strategic Planning for Profitability: Workshop to develop measurable, mission-driven objectives.

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