2002 Business Readiness Survey

Since January 2002 this survey has been conducted semi-annually by VisionEdge Marketing of Austin to assess how well prepared companies are for achieving success in today’s difficult business environment. Individual responses are confidential and only aggregate results are reported.

January-June 2004

The fifth survey since January 2002 was closed for participation on March 9, 2004. Results were announced April 1.

July-December 2003

The fourth survey in the series since January 2002, was concluded on July 15. Click for news about survey results. Participants will receive a complimentary copy of the survey statistics. The commercial report including survey findings, analysis and recommendations is available from our online store.

January-June 2003

This survey closed on February 12. Click for news about survey results. If you participated in the survey, thank you very much. Your complimentary copy of the results will be emailed to you in March. The final commercial report includes trend information, analysis, and recommendations for action. It is available in the online store.

July-December 2002

During July and August, VisionEdge Marketing conducted an online survey to examine how companies were aligning sales and marketing initiatives with overall business objectives; these results were then compared to the survey VisionEdge Marketing conducted for the first half of the year. Findings indicated that after 12-18 months of staff and budget cuts, companies are now faced with dry sales lead pipelines, lengthening sales cycles and no marketing plans in place to help correct the situation. For these companies the remainder of 2002 looks grim. However, other companies have stabilized their marketing cutbacks and have marketing plans in place to focus corporate resources on meeting the needs of their existing customer-base. These companies appear better prepared to end 2002 on a high note. Read news release. 
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January-June 2002

Results of this survey suggests that during the first half of 2002, nearly one out of three companies will be reassessing brand strategy in an attempt to better align their products and services with new market conditions. According to Business Readiness Report: January-June, 2002, the top three priorities for companies will be to capture existing market share, generate more sales leads and penetrate new markets.

During January 2002 VisionEdge Marketing surveyed 70 companies to examine how companies were aligning sales and marketing goals with overall business objectives. The results show that while companies are significantly increasing sales targets, most are doing so with limited planning or budget.

Seventy companies, primarily in Central Texas, completed the VisionEdge Marketing survey in January 2002. The Business Readiness Report: January-June, 2002 includes responses from 13 industry categories; 67 percent of the companies are at least four years old. Fifty-three percent of the respondents were primarily responsible for their company’s sales or marketing functions, and 49 percent held titles of vice president level or above. Proceed to VEM store.

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