Is it Time to Re-design your Marketing Dashboard? Many organizations now have teams that produce reports bursting with numbers, charts, and graphs as if they were Model T automobiles – all in the same fashion, but with only the basic features.  Often, these reports are referred to as dashboards. At VisionEdge Marketing, we have found in reviewing hundreds of Marketing dashboards that many are missing the mark  when it comes to serving as an effective Marketing dashboard.

If your Marketing dashboard isn’t helping you gauge whether your Marketing organization is within proper operating and performance target parameters as well as guiding your strategic and investment decisions, it is time to return to the drawing board. This was the focus of the VisionEdge Marketing session, “Gaining Insight Into Marketing’s Value: The Making of an Actionable Dashboard” at the 2013 SMPS Conference.

We hope participants took at least one good idea away that could be put into practice right away for either creating or enhancing your dashboard. In case you missed it, we covered the following in the session:

• Why Companies Invest in Marketing

• The 6 A’s of Performance Management

• Methodology of Alignment

• Five Signs of a Good Dashboard

• Dashboard Ingredients

• 3 Tier Marketing Dashboard

• The Making of a Dashboard

You can download

“Gaining Insight Into Marketing’s Value: The Making of an Actionable Dashboard“

Not sure you’re on the right track?

Contact us for a dashboard review. Know you need help?  We’re at the ready.  Contact Us to explore various approaches we have used to help numerous organizations develop their own metrics-based customer-centric marketing plan and dashboard.

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