The results from the 2014 Annual Marketing Performance Measurement Benchmarking Study. As in previous years, a key reason Marketing organization earn an “A” grade from the C-Suite is tied to their ability to measure and report their value to the business. Once again only about a quarter of the marketers earned an “A” for their ability to measure their contribution, value, and impact to the business. There are a number of capabilities that separate these “A” marketers, the Best-in-Class, from the rest of the pack. Gain access to the summary findings of this year’s Study by downloading this white paper.
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