Measuring Marketing contribution, impact, and value to the business continues to be a challenge for many organizations. There are companies succeeding, even excelling at measuring Marketing.
Laura Patterson along with the other members of the Founders Council of CustomerThink’s DigitalMarketingOne community held a one day Summit comprised of Interactive panel discussions that explored the top issues facing Marketing leaders and how to address these. As a recognized authority in Marketing measurement and performance management, VisionEdge Marketing was asked to lead the session on Best Practices in Managing and Measuring Marketing Performance.
Listen to the session to:
- Learn the best practices of Marketing measurement and performance management
- Gain insights into steps and tools you can start using NOW
- How to leverage outcome-based metrics to ensure marketing objectives are measurable and designed to effectively impact the organization,
- Utilize performance target setting, and
- Develop better Marketing performance reports/dashboards.
