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market validation market research research market segmentation customer segmentation, segmentation product-market fit product marketing marketing marketing effectiveness data analysis new market market entry go-to-market strategy growth

Market Validation: The One Step You Can’t Afford to Skip

Here’s how market validation research helps improve product adoption, selling, and ultimately growth. Focus your research on 5 key topics.

right fit customers, retention, marketing, sales, customer journey, customer value, customer acquistion

7 Steps to Acquire and Keep Right Fit Customers | What’s Your Edge?

A right fitting customer is essential to acquire and keep customers that deliver customer lifetime value. Start with these 7 steps to find and keep customers that fit.

Customer Acquisition ecosystem marketing ecosystem strategy ecosystems growth marketing market entry Marketing effectiveness marketing management marketing strategy new customer entry new market entry Smart Business strategy

How to Lower Your Risk of Entering a New Market | One Good Idea

Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a […]

Future planning Future Business systematic approach strategy strategic planning business planning

How Much Time Do You Spend Thinking About the Future?

Take a systematic approach to creating the future for your business. Start with these five categories of questions.

racing, triathlons, process, patterns, growth, performance improvement, performance management frameworks, leadership, business management, marketing effectiveness, marketing management, research, scenario analysis, customer insights, competitive intelligence

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Breaking patterns and creating new ones are essential to growth. Explore four patterns that will help you grow your business and improve performance.

operational excellence marketing excellence marketing operations performance management process mapping growth customer-centricity marketing management process management

Process is at the Heart of Operational Excellence

It’s especially important for growth that Marketing achieve operational excellence. Here’s where to focus when it comes to business processes.

fishing, marketing and sales alignment, customer buying journey, lead qualification, upstream marketing, downstream marketing, marketing effectiveness, business growth, marketing management, customer acquisition, lead scoring, customer centricity, customer centric marketing

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition | What’s Your Edge?

The answer to the two important questions my grandfather asked before every fishing outing will improve your customer acquisition and Marketing and Sales alignment.

Bring a New Product to Market Without Reinventing the Wheel

Successfully bringing new products to market is a daunting task with many moving parts. This episode explores how to use a case study approach for the announcement phase of the product launch.

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