Does Your Plan Enable You to Seize Growth Opportunities?
The growth strategy you choose significantly influences your organizational plan, and especially your Marketing plan. Your plan needs to pass 3 criteria. Learn how agile supports plan implementation.
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To Pivot on the Fly, Swim with the Current | One Good Idea
The unexpected can significantly impact your growth plan. In addition to anticipating the unexpected, it’s important to be able to pivot. Check out this pivot idea.
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Beware of Changing Strategy Just When Your Sails Have Caught the Wind | What’s Your Edge
An effective strategy is critical to the success of all organizations and often takes time to produce results. Here’s what to do before deciding to change a strategy.
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Is it Time to Do Some Business Experiments?
Conducting business experiments is important, especially when you need to make data-informed strategic and tactical decisions. Rather than relying on experience and intuition initiate a business experiment with these 4 steps.
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How Niches Provide New Growth Opportunities for Business
If you are a customer-centric organization and have traction in a segment, tapping niches might enable you to grow your business. Take these three initial steps.
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The Impact of Peer Engagement on The Customer Buying Journey
Peers are playing an increasing role during the early stages of the customer buying journey. Use 5 steps to create a peer engagement program.
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How to Carve Out a Future in an Established Market
There are three things you need to constantly monitor if growth is critical for your future and you’re in a well-established market.
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Why You Need to Look for the Non-Obvious in Your Data
Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
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