Beware of Changing Strategy Just When Your Sails Have Caught the Wind | What’s Your Edge
An effective strategy is critical to the success of all organizations and often takes time to produce results. Here’s what to do before deciding to change a strategy.
Read more
Is it Time to Do Some Business Experiments?
Conducting business experiments is important, especially when you need to make data-informed strategic and tactical decisions. Rather than relying on experience and intuition initiate a business experiment with these 4 steps.
Read more
How Niches Provide New Growth Opportunities for Business
If you are a customer-centric organization and have traction in a segment, tapping niches might enable you to grow your business. Take these three initial steps.
Read more
The Impact of Peer Engagement on The Customer Buying Journey
Peers are playing an increasing role during the early stages of the customer buying journey. Use 5 steps to create a peer engagement program.
Read more
How to Carve Out a Future in an Established Market
There are three things you need to constantly monitor if growth is critical for your future and you’re in a well-established market.
Read more
Why You Need to Look for the Non-Obvious in Your Data
Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
Read more
How to Keep from Confusing Buyers
When customers are confused, they do one thing – nothing. Are you guilty of creating confusion? This post explores 3 types of confusion and 4 steps you can take to reduce confusing buyers.
Read more
Embrace the Zero When You Don’t Have the Data
Avoid letting the lack of data keep you from setting a performance target. While it is always better to have data or better data, our suggestion is to embrace the zero! Here’s how.
Read moreSorry, no posts matched your criteria.
Recent Posts
- The Destiny of Siloed Priorities is Random Acts
- The Power of Customer-Led Product Development for Market Growth | What’s Your Edge?
- Footprint Expansion: A Customer-Centric Growth Strategy for Scaling
- The Focus on Right-Fit Customers Yields Faster Profitable Growth | What’s Your Edge
- Customer Research and Growth: The Hidden Cost of Not Truly Knowing Your Customers
