Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your Edge?
Demand gen is a fundamental capability of Marketing. 5 key gardening steps provide guidance for creating and sowing demand gen that yields quality customer conversations.
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How to Make the Data Work for You
In today’s environment, most every decision a business makes is based on insights derived from data. The key challenge is no longer data but rather making the data you have work for you. Here’s some thoughts and tips making your data actionable.
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Is the Customer Really the Focus of Your Organization?
Customer-centric organization that follow six steps improve both internal alignment and customer-centricity. Whether you use this approach or another, create one that allows you to define where a customer is in their process so you can serve them better.
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Why You Need to Focus on Discoverability Rather Than Awareness
Being discoverable is the first step to supporting the customer buying journey. To address and improve your discoverability, answer these 5 questions.
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How Do You Measure Your WHY?
Why? It’s the question that reveals your purpose and outlines why the work of your company matters. Should you measure your WHY, and if so, what measures should you use?
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How to Synch Marketing and Sales to Achieve Growth
Use these 10 questions to determine the degree of alignment between your Marketing and Sales organization. If you need to improve, start with this one step.
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Overcoming Inaction is the Key to Your Growth Strategy
To grow, create customer value, and improve performance, you need to build and act on a solid strategy. 5 steps will ensure you keep moving forward.
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How to Use a Fast Break Strategy to Create Scoring Opportunities | What’s Your Edge
How you approach the market and address the competition to achieve your objectives is the realm of strategy. The Fast-Break is one offensive strategy you can leverage to outmaneuver competitive rivals, create opportunities to win in the market and grow in your category.
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