Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?
Laura Patterson sits down with Doug Norton, CMO of Inspire Semiconductor, to explore the real-world complexities of launching a breakthrough product in the high-performance computing space. Doug takes us behind the scenes of a Go-to-Market strategy and the importance of mapping the ecosystem, focusing on customer needs, and engaging partners early.
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Measure the Success of Your New Product/Service With the Right Metrics
Sales shouldn’t be the only measure you use to track the success of a new product launch. Basic and strategy-driven measures and metrics are important “must-haves” to demonstrate value, learn, and make better decisions going forward. Understand how to establish performance targets that reflect customer impact and business performance.
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New Methods in Marketing Performance Management
Marketing performance management has evolved, and if you haven’t made changes to keep up, you may be operating “blind.” Discover how to use today’s technology and new data sources to your advantage so you can make more thoughtful marketing choices and measure Marketing’s value and impact.
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How Leveraging Ecosystems Improve Customer Experience and Drives Growth
In this episode of What’s Your Edge? Victor Gichun, Vice President of Business Development, shares how Excess Logic leverages a dynamic ecosystem and customer-centric processes to deliver exceptional customer experiences and drive business growth. The conversation explores how the company differentiates itself in a crowded market and provides actionable insights for building a high-performing team, optimizing processes, and using data to create measurable value for customers and the business.
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Quantifying Customer Value: Metrics That Matter for Long-Term Growth
Businesses that quantify customer value gain a strategic advantage—so it’s time to start measuring as a way to become more customer-centric. We share five metrics for quantifying customer value, three common mistakes to avoid, and why it’s so important to take a systematic approach to ensure you drive long-term growth.
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Embrace the Value of Analytics to Differentiate Customer Experience
Delivering a stellar customer experience is necessary to thrive in an increasingly competitive market. Learn 7 steps to harness analytics to build a customer-focused data-driven strategy that increases customer and business value.
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It’s All About the Value Proposition to Successfully Compete | What’s Your Edge?
Rebecca Woan, founder of Chartwell Insurance Services, leveraged a strong value proposition and customer-centric strategy to differentiate the firm from competitors, and empowered employees to deliver exceptional customer service. The result. A thriving boutique firm that successfully competes with larger players, strong customer loyalty and solid growth.
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Engineer Customer-Centric Processes for Better Service Quality and Growth | What’s Your Edge?
Christina Porter, President of Stallergenes Greer Canada, reveals how process reengineering, customer-centric strategies, and transparent communication helped rebuild trust, improve customer experience, deliver service quality, and achieve operational excellence
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