Gain Monumental Results by Ditching Non-Measurable Plans
The difference between organizations that realize their ambitions and those that fall short is rarely vision—it’s the discipline of measurement. Discover why non-measurable plans often derail strategic performance and what you can do as a B2B leader to bring measurement to life at your company.
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How to Break the Cycle of Broken Customer-Centric Processes
Broken customer-centric processes can result in more than just lost customers. Wasted budget, frustrated teams, and missed growth targets to name just a few hidden costs. Learn why customer-centricity must be connected to strategy and customer value and how to ensure your efforts have the impact you desire.
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How to Use Analytics to Drive Customer Engagement and Growth | WYE
How are leading organizations using analytics and AI to drive customer engagement and retention? In the latest episode of What’s Your Edge?, Laura and Kuber Jain, of Headspace, explore practical steps for turning data into action, the role of AI in personalization, and lessons every business can use to foster product-led growth.
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Operationalizing Customer-Centricity: Moving Beyond the Veneer to Real Value
When embedded across your business, customer-centricity becomes a growth engine that drives innovation, deepens customer relationships, and builds sustainable competitive advantage. Are you a trailblazer or in need of urgent action? Take a quiz to see where you’re at and learn six practical steps to get started.
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Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?
Laura Patterson sits down with Doug Norton, CMO of Inspire Semiconductor, to explore the real-world complexities of launching a breakthrough product in the high-performance computing space. Doug takes us behind the scenes of a Go-to-Market strategy and the importance of mapping the ecosystem, focusing on customer needs, and engaging partners early.
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Measure the Success of Your New Product/Service With the Right Metrics
Sales shouldn’t be the only measure you use to track the success of a new product launch. Basic and strategy-driven measures and metrics are important “must-haves” to demonstrate value, learn, and make better decisions going forward. Understand how to establish performance targets that reflect customer impact and business performance.
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New Methods in Marketing Performance Management
Marketing performance management has evolved, and if you haven’t made changes to keep up, you may be operating “blind.” Discover how to use today’s technology and new data sources to your advantage so you can make more thoughtful marketing choices and measure Marketing’s value and impact.
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How Leveraging Ecosystems Improve Customer Experience and Drives Growth
In this episode of What’s Your Edge? Victor Gichun, Vice President of Business Development, shares how Excess Logic leverages a dynamic ecosystem and customer-centric processes to deliver exceptional customer experiences and drive business growth. The conversation explores how the company differentiates itself in a crowded market and provides actionable insights for building a high-performing team, optimizing processes, and using data to create measurable value for customers and the business.
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