How a Culture of Innovation Fuels Growth | What’s Your Edge?
In this episode of What’s Your Edge?, Corvalent CEO Ed Trevis talks about how developing a culture of innovation fueled growth and facilitated expanding into new markets. Ed shares how he addressed the “dangerous silence” of employee demotivation and used a culture of iterative innovation to help the company evolve from hardware manufacturer to industrial IoT solutions provider.
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How to Align Marketing and Finance to Support Customer-Centric Growth
One way to spot and stop random acts before they drain resources—ensuring every initiative is aligned, measured, and optimized for growth—is budgeting by outcome instead of line-item. Learn how Marketing and Finance should be aligned to work together toward the shared goal of customer-centric growth.
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Gain Monumental Results by Ditching Non-Measurable Plans
The difference between organizations that realize their ambitions and those that fall short is rarely vision—it’s the discipline of measurement. Discover why non-measurable plans often derail strategic performance and what you can do as a B2B leader to bring measurement to life at your company.
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How to Break the Cycle of Broken Customer-Centric Processes
Broken customer-centric processes can result in more than just lost customers. Wasted budget, frustrated teams, and missed growth targets to name just a few hidden costs. Learn why customer-centricity must be connected to strategy and customer value and how to ensure your efforts have the impact you desire.
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How to Use Analytics to Drive Customer Engagement and Growth | WYE
How are leading organizations using analytics and AI to drive customer engagement and retention? In the latest episode of What’s Your Edge?, Laura and Kuber Jain, of Headspace, explore practical steps for turning data into action, the role of AI in personalization, and lessons every business can use to foster product-led growth.
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Operationalizing Customer-Centricity: Moving Beyond the Veneer to Real Value
When embedded across your business, customer-centricity becomes a growth engine that drives innovation, deepens customer relationships, and builds sustainable competitive advantage. Are you a trailblazer or in need of urgent action? Take a quiz to see where you’re at and learn six practical steps to get started.
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Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?
Laura Patterson sits down with Doug Norton, CMO of Inspire Semiconductor, to explore the real-world complexities of launching a breakthrough product in the high-performance computing space. Doug takes us behind the scenes of a Go-to-Market strategy and the importance of mapping the ecosystem, focusing on customer needs, and engaging partners early.
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Measure the Success of Your New Product/Service With the Right Metrics
Sales shouldn’t be the only measure you use to track the success of a new product launch. Basic and strategy-driven measures and metrics are important “must-haves” to demonstrate value, learn, and make better decisions going forward. Understand how to establish performance targets that reflect customer impact and business performance.
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